3. FOR WHAT PURPOSES DOES GOODWILL RESCUE MISSION USE OR SHARE YOUR PERSONAL INFORMATION?
Processing your personal information will likely be necessary to facilitate the day-to-day operation of GRM. This may include: managing our relationship with you, our employees, volunteers, other users/clients, vendors, Business Partners, and/or others; sharing intelligence with internal stakeholders; implementing training procedures; planning and allocating resources and budgets; performing data modelling; facilitating internal reporting; analyzing growth strategies; aggregating analytics; and/or processing personal information to create anonymized data.
Processing your personal information will likely be necessary to enable GRM’s business operations to run more efficiently, e.g., establishing how to allocate resources or to predict future demand.
Research and Development Purposes
Processing your personal information will likely be necessary for us to deliver and/or improve our services.
Market Intelligence and Analytical Purposes
GRM regularly needs to conduct market intelligence so that we can better promote our services by creating a better understanding of our users’ preferences.
Common metrics for evaluation could include monitoring pages and links accessed, ad performance and conversion tracking, number of posts, number of page views, patterns of navigation, time on a page, devices used, user reviews, where users are coming from, hardware used, operating system version, advertising identifiers, unique application identifiers, unique device identifiers, browser types, languages, wireless or mobile network information, etc. These metrics could be used to: personalize services and communications; determine which users should receive specialized communications based on how they use our service; create aggregate trend reports; determine the most effective advertising channels and messaging; and/or measure the audience for a certain communication.
We may process personal information in order to enhance and personalize the experience we offer our current and/or prospective users of our services.
GRM may need to process your personal information in order to identify recurring problems and/or analyze the patterns of behavior of users in order to monitor the performance of, and users’ behavior on, our Services.
Direct Communication Purposes
Processing your personal information may be necessary for direct communication purposes to occasionally update users on the Services, including occasional communications regarding updates to our activities, services, and/or events.
GRM may need to process personal information in the context of marketing our services.
Fraud Detection and Prevention Purposes
Processing your personal information may be necessary for GRM to help detect and prevent fraud, e.g., verifying that the registered address of the cardholder for a particular credit or debit card is the same as the cardholder’s normal place of residence or work.
Updating User Details and Preferences Purposes
Processing your personal information is necessary to verify the accuracy of your user data and to create a better understanding of our past, present, and/or prospective users.
Network and Information Security Purposes
Processing your personal information may be necessary for the purposes of ensuring our network and information security, e.g., monitoring users’ access to our network for the purpose of preventing cyber-attacks, inappropriate use of data, corporate espionage, hacking, system breaches, etc. This could include preventing unauthorized access to electronic communications networks and malicious code distribution and stopping “denial of service” attacks and damage to computer and electronic communication systems.
Business Continuity and Disaster Planning Purposes
GRM may process your personal information because it is necessary to allow for the backup and protection of your information (e.g., utilizing cloud-based services to archive/protect data) in order to ensure that such information is not improperly lost or modified. Such processing is also necessary to archive/protect data in accordance with legal, regulatory, organizational, and/or contractual obligations.
Compliance with Laws and Regulations Purposes
GRM is subject to binding legal or regulatory obligations and may need to process your personal information in order to comply with such laws or regulations. Examples could include: complying with reporting obligations; complying with screening obligations; responding to law enforcement requests; and/or responding to judicial/regulatory agency requests.
Reporting Potential Threats to Public Security and Safety Purposes
GRM may need to use personal information to report possible criminal acts or threats to public security/safety that we identify as part of our processing activities to a competent authority.
To Fulfill other Purposes that you have consented to
Your information will also be used to fulfill any other purpose for which you provide the information or otherwise provide your consent for GRM and/or other third parties to use such information — assuming such use is consistent with applicable laws and regulations.
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